P(AR)take (2014)
South Africa's First Augmented Reality Contemporary Dance AR Installation and Archive
Presented by The National Arts Festival Grahamstown South Africa & Screendance Africa (07-11 July 2014)
Conceived and Curated by Jeannette Ginslov
P(AR)take is an AR installation and archive of South African Contemporary Dance works that were performed at the National Arts Festival from 1984 - 2013. The installation marks the 40th Anniversary of the National Arts Festival and is accessed by using the AR app Aurasma, on Android or iOS mobile devices. With the app on your device, you trigger ten short video clips of South African choreographers' works that appeared on the Main Programme during South Africa's political transformation. Videos were edited and curated by Jeannette Ginslov of Screendance Africa with research assistant Ester van der Walt.
The project aims to spur and enhance audience participation in the development of South African Contemporary Dance, and to explore a novel choreographic structure, by curating the content in such a way that the audience becomes part of the installation and media. They are no longer a passive consumer, but a Prosumer, a contraction of producer and consumer, as the use of AR encourages mobility within a dialogical framework. The age of the Prosumer, and the IoT (internet of things) reveals our changing relationship to technology, shifts our notion of being human and our abilities in creating new art forms. With the advent of mobile technologies in smart cities, the Prosumer has come to expect an integrated user experience of the simultaneity of the real and the virtual, the past and the present, mixing realities as they appear on hand-held devices and tablets. The Prosumer becomes part of a Mixed Reality or MR.
Meeting Point: The Drostdy Arch. Monday 07-10 July at 11:00 and Friday 11 July at 12:00.
Here, the audience downloads the Aurasma app, follows the P(AR)take Channel, before heading off to five dance venues at the Festival. At each venue they will find two "tagged" boards that trigger the media when they hold their device over the board. Further information about the dance, the year in which it was produced and the political climate from which it emerged, is accessed by double tapping the phone after viewing the video.
Presented by The National Arts Festival Grahamstown South Africa & Screendance Africa (07-11 July 2014)
Conceived and Curated by Jeannette Ginslov
P(AR)take is an AR installation and archive of South African Contemporary Dance works that were performed at the National Arts Festival from 1984 - 2013. The installation marks the 40th Anniversary of the National Arts Festival and is accessed by using the AR app Aurasma, on Android or iOS mobile devices. With the app on your device, you trigger ten short video clips of South African choreographers' works that appeared on the Main Programme during South Africa's political transformation. Videos were edited and curated by Jeannette Ginslov of Screendance Africa with research assistant Ester van der Walt.
The project aims to spur and enhance audience participation in the development of South African Contemporary Dance, and to explore a novel choreographic structure, by curating the content in such a way that the audience becomes part of the installation and media. They are no longer a passive consumer, but a Prosumer, a contraction of producer and consumer, as the use of AR encourages mobility within a dialogical framework. The age of the Prosumer, and the IoT (internet of things) reveals our changing relationship to technology, shifts our notion of being human and our abilities in creating new art forms. With the advent of mobile technologies in smart cities, the Prosumer has come to expect an integrated user experience of the simultaneity of the real and the virtual, the past and the present, mixing realities as they appear on hand-held devices and tablets. The Prosumer becomes part of a Mixed Reality or MR.
Meeting Point: The Drostdy Arch. Monday 07-10 July at 11:00 and Friday 11 July at 12:00.
Here, the audience downloads the Aurasma app, follows the P(AR)take Channel, before heading off to five dance venues at the Festival. At each venue they will find two "tagged" boards that trigger the media when they hold their device over the board. Further information about the dance, the year in which it was produced and the political climate from which it emerged, is accessed by double tapping the phone after viewing the video.
REVIEW: http://memeburn.com/2014/07/tech-meets-art-how-ar-apps-can-create-a-digital-dance-archive/
P.AR.take on Facebook
Poster: Robert Haxton.
P.AR.take on Facebook
Poster: Robert Haxton.
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